
Summer On Festival was held for the first time in 2015 and quickly became a success. The festival area is located in the middle of vibrant Båstad harbor behind Pepe’s Bodega, which makes it completely unique! Hotels, Beach, Restaurants, Nightclubs, bars, tennis & padel courts, cafes etc. all within a stone’s throw from the area! We like to think of ourselves as a weekend destination and not just a festival. As a visitor, you notice that the whole of Båstad comes alive and becomes Summer On!
Summer On has been described in the media as “Scandinavia’s Coachella” and is frequently visited by celebrities who come here to enjoy a weekend with Sweden’s artist elite.

Båstad is a locality and the seat of Båstad Municipality, Scania County, Sweden, with approximately 5,000 permanent residents. It is however one of Sweden’s most typical summer resorts. The population is presumably more than twice as large between April and September, and even larger during July. Its municipality follows a similar pattern: some 15,000 permanent residents, but more than 30,000 during July. Some villages within the municipality are almost empty during the winter, but have more than 2,000 “summer guests” during July. Torekov is a good example of this.
Within Sweden, Båstad is well known for tennis. The largest centre court in Sweden is located in the town’s centre, and can take more than 5,000 attendants. Several top national players, such as Björn Borg, Mats Wilander and Stefan Edberg, have played tennis in Båstad.






