Snowbombing is a ski resort festival, held annually in the spring at the Austrian ski resort of Mayrhofen.

The event has been run since 2000 when it was first held at the French resort of Risoul as an après-ski nightclub promotional exercise started by English promoters from Manchester called Outgoing Ltd. However, since 2005, the Tyrolean resort of Mayrhofen in Austria has hosted the festival which has evolved into Europe’s biggest snow and music festival.

Originally a DJ and electronic dance music-themed event, live acts were added to the bill in 2008, reflecting the resurgence of indie/rock music. The event’s format is designed to combine winter sports (primarily snowboarding) with on-piste and après-ski music performances and themed parties in unusual locations, including an igloo village, a forest clearing, a traditional remote alpine farmstead and an open-air street party.

With around fifty pools and saunas within easy reach, and a backdrop of breathtaking alpine scenery, Snowbombing regards itself as a festival which, in addition to music, additionally offers luxury and comfort.