Life is Beautiful is located in beautiful Downtown Las Vegas, Nevada. The festival encompasses 18 city blocks within the heart of the city, extending from 7th to 11th Street and from Mesquite to Carson Avenue. The festival entrances are located at Fremont & 7th street and Fremont & 11th Street.

Founded by Rehan Choudhry in 2013, Life is Beautiful is a festival held annually in downtown Las Vegas, Nevada and is focused on building a brand aimed at uniting people around artistic experiences ranging from music to street artists such as Shepard Fairey, brands pooling together for experiences, small businesses and food, among other things.

In addition to music, Life is Beautiful has a heavy focus on art providing its attendees with massive murals and interactive sculpture exhibits. The art features both local and international artists, as well as recycled installations from Burning Man. Comedy also plays a huge part in the Life is Beautiful lineup drop. Utilizing Vegas’ very own Venue Vegas.