Electric Forest is a multi-genre music festival produced by Madison House Presents and Insomniac Events with a focus on electronic music and jam band genres. Original named Rothbury Festival in 2008, it is held in Rothbury, Michigan at the Double JJ Resort. In 2017, Electric Forest was nominated for Festival of the Year at the Electronic Music Awards.

Since 2011, Electric Forest has become known for bringing together a passionate group of fans whose shared community spirit makes the festival a truly unique experience. The festival incorporates the natural beauty of the venue into carefully crafted art pieces and creatively themed environments, while colorful interactive characters and storylines blend with eclectic performing artists and musicians.

At the heart of Electric Forest is the beloved Sherwood Forest. By day, fans collect among hundreds of hammocks that drape between the clustered trees. Intricate and earthy artful touches pop from the Forest’s myriad of installations and gathering spaces. At night, Sherwood Forest turns electric, showered with state-of-the-art, jaw-dropping light displays, impromptu “secret” parties, other-worldly characters, and surprises around every turn. “With no exaggeration at all, [Sherwood Forest is] the most well produced and artistically inspired area…ever seen at a music festival.”