Electric Forest is a multi-genre music festival produced by Madison House Presents and Insomniac Events with a focus on electronic music and jam band genres. Original named Rothbury Festival in 2008, it is held in Rothbury, Michigan at the Double JJ Resort. In 2017, Electric Forest was nominated for Festival of the Year at the Electronic Music Awards.
Since 2011, Electric Forest has become known for bringing together a passionate group of fans whose shared community spirit makes the festival a truly unique experience. The festival incorporates the natural beauty of the venue into carefully crafted art pieces and creatively themed environments, while colorful interactive characters and storylines blend with eclectic performing artists and musicians.
At the heart of Electric Forest is the beloved Sherwood Forest. By day, fans collect among hundreds of hammocks that drape between the clustered trees. Intricate and earthy artful touches pop from the Forest’s myriad of installations and gathering spaces. At night, Sherwood Forest turns electric, showered with state-of-the-art, jaw-dropping light displays, impromptu “secret” parties, other-worldly characters, and surprises around every turn. “With no exaggeration at all, [Sherwood Forest is] the most well produced and artistically inspired area…ever seen at a music festival.”
The Double JJ Resort is located in Rothbury, Michigan. It is a four-season resort which opened as the Jack and Jill Ranch in 1937. It has been the location of the Rothbury Music Festival two times, and has hosted the Electric Forest Festival annually since 2011. Double JJ has expanded to include a golf course, an indoor water park, indoor mini golf, and an old western mock town, known as the “Back Forty.”
The resort continues its growth to this day, drawing guests from all over the world. Keeping the Western culture and heritage in place with an emphasis on treating guests to warm, friendly, family-like experience has given the resort the distinction of being the biggest western style dude ranch east of the Mississippi.
Today there are in excess of 1,000 acres (4.0 km2) of ranch property, three large lakes, the Thoroughbred Golf Club (1993), Sundance Saloon & Steakhouse (1996), Back Forty resort for kids and families (1998), and most recently the 60,000-square-foot (5,600 m2) Gold Rush Indoor Waterpark and adjoining condo rental suites (2006).