C2C Country to Country is a flagship event that has transformed the landscape of country music in the UK and Europe. Launched in 2013 at London’s O2 Arena, the festival was the first of its kind in the UK to bring a multi-day lineup of major country stars to a large arena setting, effectively filling a void left by previous country music events.
Since its inception, C2C has grown exponentially, expanding to include dates in Glasgow, Dublin, and more recently, Belfast. The music on offer is a direct pipeline from Nashville to London, featuring a mix of chart-topping headliners like Carrie Underwood and Luke Combs alongside rising stars from the US, UK, and Europe.
With a capacity of up to 25,000 per day at the O2, and drawing tens of thousands of fans over the weekend, the festival creates an electric and immersive atmosphere. It’s a three-day celebration where fans, many dressed in their best country-western attire, immerse themselves in the music and culture. Beyond the main arena shows, the festival’s unique “pop-up stages” in and around the O2 provide a free, carnival-like atmosphere with busking and smaller performances, creating a true sense of community and making C2C an essential annual pilgrimage for country music enthusiasts.
