Born & Raised is a festival that has quickly carved out a unique space for itself in the heart of Oklahoma’s country music scene. Established in 2021, the festival is held on the “Rockin’ Red Dirt Ranch” in Pryor, a site also famous for hosting the massive Rocklahoma festival. What sets Born & Raised apart is its laser-focused celebration of a specific subculture of country music: outlaw, Red Dirt, and Texas country.
The music is a raw, authentic sound that has a strong following, and the festival’s lineups consistently feature a mix of genre legends like Hank Williams Jr. and Cody Jinks, alongside up-and-coming artists who embody the rebellious, songwriter-driven spirit of the movement. While specific attendance figures are not widely publicized, the festival draws thousands of dedicated fans from across the country who flock to the camping centric event.
The atmosphere is a key part of the experience; it’s a rustic, down-to-earth gathering that feels like a true homecoming for the genre. With a strong emphasis on community, camping, and a laid-back vibe, Born & Raised is an annual pilgrimage for those who appreciate country music with a genuine, rebellious edge.
