Pure Imagination, Arizona’s most unique music festival, returns for its fourth year on Saturday, May 17th 2025, at the breathtaking Watson Lake in Prescott, AZ. Known for blending world-class music with the region’s stunning landscapes, the festival continues its tradition of delivering an eclectic and dynamic lineup featuring legendary and emerging artists.
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The 2025 edition is led by Rock & Roll Hall of Fame inductees CHEAP TRICK, renowned for their iconic live album At Budokan, which went triple platinum, and a career spanning over 20 million albums sold. Also joining the bill is Grammy-nominated artist MATISYAHU, whose album Youth reached #1 on the Billboard Hot 100, alongside multi-platinum, Grammy Award Winning group ARRESTED DEVELOPMENT – one of hip-hop’s most socially-conscious and celebrated groups and THE ENGLISH BEAT, a defining force in 80s music known for fusing ska, pop, soul, reggae, and punk.
Additional performances include GONE GONE BEYOND, KELSEY WALDON, PONDEROSA GROVE, BIRD AND BYRON, KIDS IN AMERICA, PIJAMA PIYAMA, DUTCH HOLLY and the Take The Stage contest winner rounds out an impressive lineup of diverse talent.
Since its debut in 2022, the female-founded and curated Pure Imagination has become a standout experience, seamlessly merging music, nature, and culture with an eco-conscious ethos. Nestled in the stunning Granite Dells—the traditional lands of The Fort McDowell Yavapai Nation, The Yavapai-Apache Nation, and The Yavapai-Prescott Indian Tribe—the festival fosters a minimal-impact, high-energy experience where attendees can immerse themselves in live music, interactive art, and nature-driven adventures.
Festival-goers can explore scenic hiking trails, on-site kayaking, and the vibrant Prescott Night Market, featuring artisan vendors, immersive art activations, and mesmerizing performances by aerial artists, fire dancers, and more.
Pure Imagination is about more than just music—it’s about creating an unforgettable experience where people can connect, be inspired, and celebrate the power of art in one of the most beautiful places in the world – Candace Devine, Founder
If you are looking for a place to stay for Pure Imagination festival, then check out our interactive accommodation map below. Just add in the dates you want to stay and venue and you will be able to see what’s available nearby!
If you also need to find a flight to get you there, try our flight search feature below! Simply add in your home and destination city, select the dates you want to travel and search away!
