Three days, three massive headliners and a whole lot of country music. Country Jam USA is returning to Eau Claire, Wisconsin, from 22nd – 24th July 2027, and its newly announced main-stage line-up brings together country superstars, hit-making veterans and some of the genre’s rising names for a summer weekend built for singing along.
BLAKE SHELTON, LUKE BRYAN and GAVIN ADCOCK will headline the three-day event, with JO DEE MESSINA, KAMERON MARLOWE, CHRIS JANSON and a strong supporting cast adding even more firepower. Set against Wisconsin’s wide-open summer skies, Country Jam is promising a weekend of big choruses, guitars, cold drinks and the kind of festival atmosphere that keeps fans coming back.
THURSDAY: GAVIN ADCOCK KICKS THINGS OFF
GAVIN ADCOCK gets the party started on Thursday, 22nd July, bringing his energetic blend of country, Southern rock and unapologetic attitude to the main stage. He has become one of the more talked-about names in the new generation of country music, attracting fans with his rough-edged sound and high-energy performances.
KAMERON MARLOWE joins him on the opening day, alongside ASHLEY COOKE and THE BRADY LUKE BAND. It is a strong start to the weekend, mixing emerging talent with artists already building their own loyal audiences.
FRIDAY: BLAKE SHELTON AND A COUNTRY LEGEND
Friday belongs to BLAKE SHELTON, one of country music’s most recognisable stars. With a career spanning chart-topping singles, arena tours and years as a coach on The Voice, Shelton brings the kind of familiar hits and personality that make him a natural festival headliner.
Tracks such as God Gave Me You, Honey Bee and Boys ‘Round Here have helped define his place in modern country, balancing heartfelt ballads with rowdy, crowd-pleasing anthems.
Friday’s line-up also features JO DEE MESSINA, giving the festival a welcome dose of 1990s country nostalgia. Known for hits including Heads Carolina, Tails California and Bye Bye, Messina remains a favourite for fans who grew up with country radio during one of its most memorable eras. BLAKE WHITEN and SIX FIGURE SUNRISE round out the day’s announced main-stage performers.
SATURDAY: LUKE BRYAN BRINGS THE WEEKEND HOME
LUKE BRYAN closes out Country Jam 2027 on Saturday, 24th July, with a catalogue made for outdoor festival stages. From Country Girl (Shake It for Me) to Play It Again and That’s My Kind of Night, Bryan has built a reputation for turning country shows into full-scale summer parties.
He will be joined by CHRIS JANSON, whose spirited live performances and hits such as Buy Me a Boat make him another natural fit for the event. Country songwriter and performer RHETT AKINS also features, alongside HAILEY JAMES, completing the announced Saturday main-stage line-up.
With Bryan at the top of the bill, the final night looks set to deliver a big, celebratory finish.
MORE THAN JUST THE MAIN STAGE
Country Jam has always been about the wider experience as much as the music. The festival takes place at the Eau Claire Event District, where fans can combine live performances with camping, time with friends and the freedom of a proper summer festival weekend.
There is more still to come. Organisers have flagged a second-stage line-up, pre-party entertainment and a campground contest among the upcoming announcements, giving fans further reasons to keep an eye on the festival’s updates.
Presented by Kwik Trip, Country Jam USA continues to bring major country names to Wisconsin while giving emerging and regional artists a place on the bill. The 2027 line-up spans contemporary country, established radio favourites and a little old-school nostalgia, offering something for fans across generations.
COUNTRY JAM USA 2027: THE ESSENTIAL DETAILS
Country Jam USA takes place 22nd – 24th July 2027 at the Eau Claire Event District in Eau Claire, Wisconsin. Three-day general admission tickets are on sale, with the festival’s official ticket page listing prices from $179. Camping and premium VIP options are also available.
With BLAKE SHELTON on Friday, LUKE BRYAN closing Saturday and GAVIN ADCOCK leading Thursday’s bill, Country Jam 2027 already has the ingredients for a seriously good weekend. And with the second-stage acts and extra activities still to be revealed, the full experience could have even more in store.
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