Country music will once again take over The O2 in London next March as Country 2 Country returns for three days of live music, bringing a strong mix of established American stars, rising names and some of the artists currently making serious waves across the country scene.
The 2027 London edition runs from Friday 12th March to Sunday 14th March, with ASHLEY MCBRYDE, RILEY GREEN and JELLY ROLL taking the headline positions across the three nights.
For a festival that has become such an important part of the UK country calendar, the announcement gives C2C another suitably broad line up. There is plenty here for long time country fans, but also a number of names that reflect just how wide the modern country audience has become.
Friday night belongs to ASHLEY MCBRYDE, one of the most distinctive voices in contemporary country music. She will be joined by COOPER ALAN, JACKSON DEAN, CARTER FAITH and BLAKE WHITEN, creating an opening night that moves between traditional country influences and the younger generation of artists pushing the genre forward.
MCBRYDE has built a reputation around songs that feel personal without losing the scale required for a major festival stage, and her presence at the top of the Friday bill gives the opening night a strong focal point.
Saturday takes a slightly different route, with RILEY GREEN headlining. Green has become one of the most recognisable names in modern country, combining Southern storytelling with a sound that has connected strongly with a new generation of listeners.
He will be joined by MIDLAND, DASHA, EMILY ANN ROBERTS and MACK GEIGER. MIDLAND bring their distinctive harmony driven country sound to the bill, while DASHA arrives with plenty of momentum of her own.
Sunday then brings JELLY ROLL to the London stage for the festival’s final night. Few artists have blurred the boundaries between country, rock, hip hop and Southern storytelling quite like JELLY ROLL. His rise has been remarkable, and his ability to bring audiences from outside traditional country circles into the genre has made him one of the more interesting artists in contemporary American music.
His Sunday line up includes COLE SWINDELL, CHASE MATTHEW, KASHUS CULPEPPER and LACI KAYE BOOTH, giving the final day a particularly strong country focus.
There is also another part of the programme that will be worth keeping an eye on.
The CMA Spotlight Stage will feature LATE NIGHT THOUGHTS, COLIN LYNCH and CHANDLER WALTERS on Friday, BENNY G, OWEN RIEGLING and JASON SCOTT & THE HIGH HEAT on Saturday, followed by GREYLAN JAMES, LANIE GARDNER and BELLES on Sunday.
That smaller stage has become an important part of the C2C experience because it provides an opportunity to discover artists who may not yet have the profile of the names appearing on the main stage. For many festivalgoers, those sets can end up being among the most memorable performances of the weekend.
A VERY DIFFERENT LONDON WEEKEND
What makes the London edition of Country 2 Country interesting is the way the festival has developed beyond simply bringing American country stars to the UK.
The audience arriving at The O2 in March will include dedicated country fans who have followed the genre for years, but also a growing number of listeners who have discovered country through streaming, social media and artists who are increasingly comfortable crossing into rock, pop and hip hop territory.
That makes a line up featuring ASHLEY MCBRYDE, RILEY GREEN and JELLY ROLL particularly relevant. Each artist represents a different side of modern country music, and together they give the three days a sense of variety rather than making every night feel like a variation on the same formula.
The O2 itself also provides a very different setting from the outdoor festival environment associated with many major country events. This is three nights of arena country in the heart of London, with the scale and production that comes with one of the UK’s biggest indoor entertainment venues.
For fans travelling from outside London, it also makes C2C a relatively straightforward weekend destination, with three consecutive days of music and a line up that offers something different each night.
With ASHLEY MCBRYDE opening the weekend, RILEY GREEN taking over on Saturday and JELLY ROLL bringing things to a close on Sunday, C2C London is set up to be another sizeable weekend for country music in the capital.
And with more artists continuing to cross the traditional boundaries of the genre, it will be interesting to see which of the names lower down the bill become the discoveries that people are still talking about long after the lights go down at The O2.
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