North London house titans, GORGON CITY, and legendary Drum & Bass duo, CHASE & STATUS, will headline back-to-back nights this Memorial Day Weekend, May 23–24, 2026. Part of a new electronic music festival presented by EMW, Why Not Now? transforms Industry City’s raw landscape into a celebration of electronic music’s present and future. With open-air courtyards, vibrant ‘in-the-moment’ sound, and creative energy, this first-year boutique-style festival aims to showcase the evolution of modern electronic music and foster the next wave of electronic artists and creative culture.
A GLOBAL MEETS LOCAL LINEUP
The 2026 lineup features a prestigious mosaic of global visionaries and local pioneers across two main stages:
• Saturday, May 23: Gorgon City, Italian tech-house sensation GENESI, NYC underground staple Linska, rising star TOBEHONEST, and the genre-blurring Dreya V.
• Sunday, May 24: Chase & Status, the North America debut of Joy (Anonymous) B2B MPH performance, UK garage pioneer Flava D and Toronto-born experimentalist Bambii.
Why Not Now? invites audiences to step into an open-air canvas where sound, light, and human connection converge. Serving as both a mission and a celebration, it encourages attendees to experience the future of music in the present moment. “Innovation isn’t an idea here; it’s an experience,” the festival vision states. “Why Not Now? is where tomorrow comes alive.
If you are looking for a place to stay for Why Not Now? 2026 then check out our interactive accommodation map below. Just add in the dates you want to stay and the venue and you will be able to see what’s available nearby
If you also need to find a flight to get you there, try our flight search feature below! Simply add in your home and destination city, select the dates you want to travel and search away!
