One of the absolute icons of global hip-hop has joined the list of big international names starring in the 2026 edition of I-DAYS Milano Coca-Cola: A$AP ROCKY.
The multifaceted artist, entrepreneur, actor, and style icon will be performing live in Italy for the first time on Thursday, September 10th, and has chosen I-DAYS Milano Coca-Cola (Ippodromo Snai San Siro) for the only Italian date of his world tour.
A$AP ROCKY will be performing “DON’T BE DUMB” on stage at I-DAYS Milano Coca-Cola, his new album released last Friday, eight years after his previous work. His musical comeback generated unprecedented global attention even before its official release, with over 130,000 vinyl pre-orders sold and the record for the most pre-saved hip-hop album ever on Spotify, surpassing 1 million pre-saves.
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One of the most influential figures in international music, A$AP ROCKY has amassed over 25 billion streams and 5 billion YouTube views to date. In 2018, following two debut albums at #1 on the Billboard 200, “LONG.LIVE.A$AP” and “AT.LONG.LAST.A$AP,” he released his highly anticipated third studio album, “TESTING,” which surpassed 1 billion streams globally and debuted at #1 on iTunes in 16 countries upon release.
The album’s two lead tracks, “Punk Rocky” and “Helicopter,” created enormous anticipation for “DON’T BE DUMB.” Variety called “Punk Rocky” “a new standard in humor and surrealism” for Rocky, while Rolling Stone stated that “the upcoming album promises to be one of Rocky’s most creative yet.”
The incredible level of creativity is evident right from the cover, designed with award-winning director Tim Burton, which features six of Rocky’s most iconic characters reimagined in the visionary director’s signature style. Each character in the cast offers a window into unforgettable moments in Rocky’s career. The list of alter egos includes GR1M, MR. MAYERS, RUGAHAND, BABUSHKA BOI, DUMMY, and SHIRTHEAD, setting the stage for the ever-evolving narrative universe of “DON’T BE DUMB.”
But it’s not just Burton who has contributed. Two major brands, Quince and Bilt, have also joined the project, creating a timeless product that blurs the lines between music, design, and cultural product.
This album comes on the heels of a memorable year for Rocky, during which he served as co-chair of the 2025 Met Gala, starred in two feature films produced by A24 (Highest 2 Lowest, directed by Spike Lee, and If I Had Legs I’d Kick You, directed by Golden Globe winner Mary Bronstein), was announced as the creative director of Ray-Ban, and was named the new ambassador for the house of Chanel.
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